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01/Customers and growth

Know the customer
behind the direct order.

Order history, preferences, loyalty and consent stay connected, so every return can feel more useful and more familiar.

Explore customers and growth

Customer identity and marketing permission remain separate.

Demo workspace. Sample records shown.

Customer #1043

Direct orders3 ordersRecent itemCrispy EbiFavorite itemCrispy EbiFulfillment preferencePickupMarketing permissionEmail consent recorded

Orders & Reorder

Crispy Ebi sushiOrder #1043May 16, 2024 · PickupCompleted3 itemsReorder
Crispy Ebi sushiOrder #1042May 14, 2024 · PickupCompleted2 items
Crispy Ebi sushiOrder #1041May 10, 2024 · PickupCompleted2 items
May 10
Crispy EbiCrispy EbiPickupCompleted
May 14
Miso SoupMiso SoupPickupCompleted
May 16
Salmon SashimiSalmon SashimiDeliveryCompleted
Favorite itemCrispy Ebi
Useful fulfillmentPickup
Recent categoryMaki Rolls
Crispy Ebi sushiYour next go-to?Crispy Ebi was your most recent favorite.Reorder Crispy Ebi

Illustrative direct-order history and preferences.

02/Useful history

Every direct order
adds context for
the next visit.

Order history can surface familiar items and useful preferences without reducing the customer to a revenue score.

History remains tied to the restaurant's direct customer relationship.

03/Consent by channel

Customer identity, contact information and marketing eligibility remain separate records, with choices controlled channel by channel.

A public email address is not marketing consent.

Customer #1043

Account exists

Direct customer record

Permission checked
separately

Marketing permissions

EmailAllowed
SMSNot allowed
PushNot available

Consent evidence

Confirmed at checkout

Customer controlled

Suppression respected

Illustrative customer and permission records.

Customer #1043

Returning customer

Your next visit

Crispy Ebi sushiRecent orderCrispy Ebi
259 kr.Reorder
3 visits until next reward
FavoritesCrispy Ebi sushiSalmon sashimi
Order history3 completed ordersCrispy Ebi sushi
Rewards
Illustrative favorites, history, and reward progress.

04/Loyalty and return

Make the next visit
easier than the first.

Favorites, order history and rewards keep familiar choices close when the customer returns directly.

Return tools use the same direct customer and order foundation.

05/Controlled return

Bring guests back
with a draft, not a blast.

Choose the audience, check consent and suppression, prepare the message, and review the complete campaign before any send can happen.

Explore return campaigns
AudienceMessageReview
Returning customers
Email allowed
Last order 30 to 90 days ago
Draft, not sent

Your favorites are waiting

Order again
Audience rulesConsent and suppressionMessageOrder link
Review before sending

Nothing is sent without approval. Delivery remains simulated.